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about : Heidi Labensart

HeidiPublicist Heidi Labensart has been working with McGuckin Entertainment PR since before her graduation in 2005 from St. Edward’s University in Austin with a bachelor of arts degree in communications. But she’s had a head and heart for music and entertainment since she was a child in Colorado, and teaches students the fiddle, guitar and mandolin.

As an account executive, Labensart consults with clients on their publicity goals — from product releases and tour publicity to developing strategies and techniques in messaging and image development to organizing special events and media tours.

She attends national music conferences and seminars (including Americana Music Association Conference, Folk Alliance Conference, International Bluegrass Music Association and South by Southwest) and spends a lot of time out and about Austin’s entertainment scene attending concerts, release parties and music festivals and meeting prospective clients. She completed the Leadership Bluegrass Program in 2011.

She also represents and manages the Austin alt-folk-progressive acoustic string band MilkDrive and Boston-based all-female band Della Mae and consults with young bands on artist development.

Labensart eats, sleeps and breathes fiddling. Has since she was in Colorado, a third-grader learning to play and entering fiddling contests by age 10. She studied classical violin, too, at Colorado State University and played in the orchestra there.

For the past ten years in Austin, she’s been surrounded by music, with influences of Texas fiddlers Major Franklin, Terry Morris and Benny Thomason; jamming with friends; and listening to the likes of Mike Marshall, Darol Anger, and Chris Thile and their individual styles.

She has served on the Board of Directors of the Texas Old-Time Fiddle Association for four years. And she plans the inaugural Live Oak Fiddle Camp at TR Ranch in Hallettsville, Texas.

Any free time she finds herself with she spends playing music, traveling, and attending concerts by clients and others.


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